Brandon Ladd rocks and infomercial product - By Michelle Libby

Seven years after graduating from the Maine Criminal Justice Academy, Brandon Ladd found himself out of shape and tired all the time, not a good choice for a police officer.

“I had P90X. I’d seen the YouTube videos of people losing crazy weight and I wanted to see if it was for real. I gave it 110 percent and got in the best shape of my life,” Ladd said. He submitted his results and won a daily prize of $500.

The program, one of many sold by Beachbody, is sold online and through infomercials, which is where Ladd got his copy. It uses a technique called muscle confusion to strengthen muscles. 

“In my profession it’s easy to develop bad eating habits. You put yourself last most times,” he said.

He did one round of the P90X program for 90 days and lost 34 pounds. After the second 90 days, he had lost a total of 45 pounds and had defined his results. “It wasn’t about looking better, it was about feeling better,” Ladd said.

As the father of a six-month-old, Ladd has a need for extra energy and motivation to be a good role model for his son.

“I’ve developed a huge passion for the programs,” he said. “I did the gym thing for a while, but I didn’t push myself and I didn’t know what needed to be done.” With this program, all he does is press play and follow along, he said.

“There is a convenience factor of getting in shape in your own home,” Ladd said. “I want to share my passion with others. I’ve changed my focus.” Ladd now works as a coach for Beachbody in his spare time promoting programs like P90X, Insanity, Body Beast and T25.

“They reward me for helping other people through the programs,” Ladd said.

He plans to show people how they can finally achieve the results they want. As a coach he shares what helped him the most and he can motivate and encourage people.

“Their programs are hard. There’s no denying that, but it works.” When Ladd started the program he couldn’t do more than two pull ups, but now he does 20 or more.

Recently he traveled to Las Vegas to a convention for coaches. He was able to view new product releases, participate in exercise classes and get updated trainings, he said.

“I’ve helped several people lose over 50 pounds. My goal now is to help someone lose over 100. It’s very rewarding.”

The key to his success this time was nutrition, he said. Seventy to 80 percent of most success comes from what a body is fueled with, he said. “Nutrition is a game changer,” he said.

Motivation is another key. “It all comes down to what motivates you and what your initial thought was for being interested in the program. You have to understand why you started in the first place; that should keep you going,” Ladd said.

Ladd is interested in helping local people with their programs and can be contacted at brandonladd28@gmail.com.

“You don’t know until you do it yourself…it’s all for real,” he concluded.