Crossroads
has a new, but familiar, face at the helm. Shannon Trainor, LCSW, CCS, the
former clinical director for the organization, was unanimously chosen by the organizations
board of directors to step into the executive director position.
Crossroads
was founded in 1974 as a 30-day residential treatment program for women with substance
abuse and mental health issues. The Boulton Center for Women and Children,
located in Windham, was Crossroads’ original program, which made the
organization what it is today, said Trainor. While a lot of people still think
that is the only program, the organization has expanded into much more,
including two inpatient programs for women, and two outpatient programs which
provide substance abuse and mental health services to both men and women.
Last
year, the organization received a $1.5 million SAMSHA grant to work with
pregnant clients and clients with infants up to 12 months old in their residential
program. While Crossroads had already been doing that, Trainor said the dollars
from the federal government enhance the program by providing a lot of case
management services that are not covered under current state funding for
substance abuse.
One
of the things that makes Crossroads unique is their gender specific approach,
said Trainor. “Women bring a lot of different things to the table than men do,”
said Trainor. “It’s not a cookie cutter one size fits all, it really is very
individualized depending on what gender you’re working with,” she said.
Trainor
worked for four years as the clinical director of Crossroads prior to accepting
the executive director position. She began her career doing in-home counseling
with children and families in Lawrence, Mass. While at South Bay Mental Health,
she was promoted first to clinical supervisor, and then became the clinical
director of the Lowell site. When she moved to Maine with her husband, she
worked as the clinical director at Goodwill Hinkley, and was then promoted to director
of programs and services. When Goodwill Hinkley closed for restructuring and
laid everyone off, Trainor landed at Crossroads.
She
took over the reins as executive director on September 30th, and
things have been a flurry of activity ever since. “It’s been a whirlwind of a
month,” she said. The organization held their inaugural signature fundraising
event, a masquerade ball, at Dunegrass Country Club in Old Orchard Beach on
October 19th. The event was the first large scale fundraiser for the
organization and was a big success according to Trainor. “We had a lot of
people come out and support Crossroads. We raised a lot of money for patient
scholarships,” she said.
Fundraising,
marketing and development will be Trainor’s areas of focus as executive director
in the upcoming years. While many nonprofits in Maine rely on state funding,
Trainor said Crossroads is trying to move away from that due in part to
unreliability and inconsistency in payment. They have been expanding into private
insurance and self pay markets, beginning with their outpatient programs. They
are launching a new residential program, which is a restructuring of their six month
halfway house which lost state funding. This will become a 10-bed 30-day
residential treatment program for women that will be for self paying or private
insurance clients.
Trainor
said that Maine does a good job of offering treatment options to people on
Maine Care or who are uninsured, but there haven’t been any in-state options
for those with private insurance or the ability to pay out of pocket. These
clients, then, have been travelling out of state for treatment, and have to
transition back into Maine with no connections in their community, which can
make it more difficult to maintain recovery and sobriety, said Trainor.
Her
focus on fundraising relates directly to supporting women in getting treatment.
“We wanted to be able to raise funds, to be able to help support patient
scholarships and provide financial assistance to those who qualify,” said
Trainor. “That’s really what the fundraising dollars are going to. To help
women stay in Maine, stay connected, and be able to get treatment in their own
community,” she said.
Although
fundraising events such as the masquerade ball are part of the fundraising
efforts, Trainor said it’s important to cultivate private donors as well. “It’s
really important to get other donors, and people who support the Crossroads
mission that want to give back financially to help support treatment,” she said.