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Diana Mills, the owner of Mills & Co. at 778 Roosevelt Trail in Windham, shows a Cuisinart skillet available at the store this Christmas. Mills & Co. is one of many local businesses that is ready to host shoppers seeking personalized service, great products and supporting local merchants this holiday season. PHOTO BY ED PIERCE |
By
Lorraine Glowczak
It
may be viewed as the latest progressive movement but shopping local is by far not
a popular whim that will quickly become a thing of the past. In fact, it is a
matter of survival, for both the business owner and the individual.
Locally
owned businesses generate more tax revenue and thus promote positive economic
growth by recirculating a greater share of every dollar back into the local
economy, adding to the pot of many non-profit and social programs, facilitating
civically based healthy communities.
service
Additionally,
local businesses add a certain level of “local flavor.” This is important for
tourists who visit the Sebago Lakes Region every summer. Local commerce encourages
economic growth gained from tourists’ dollars.
An
important side note to be addressed includes the current pandemic. Homegrown
businesses can accommodate the variety of safety protocols; keeping their employees
and customers safe and still offer the same amazing services, especially on
Small Business Saturday, Nov. 28.
“Local
business owners have worked hard this year to ensure all CDC requirements are
being met and have implemented protocols to ensure the safety of employees and
customers,” Executive Director of the Sebago Lakes Region Chamber of Commerce,
Robin Mullins said.
Although
we may be tempted to order online through non-local entities, it is advised to
use these resources as a last resort.
“Ordering
online, although convenient, is hopefully a consumer’s last option, and only
when an item
cannot be found locally,” Mullins said. “If a consumer orders
online with an organization like Amazon, none of that money stays
local. Therefore, providing no benefit to our community at all”
The
following are concrete examples of how supporting Windham and Raymond
businesses returns in favor to the two towns that include positive impacts on
the community and individual.
1.
Supporting local trickles down and provides the ‘good life’ of small-town
living.
If
you truly want to enjoy the ‘good life” feeling that comes from living in small
towns like Raymond and Windham, then purchasing from your local store is what
will keep that feeling a reality. Often the “trickle down” is not always
apparent - only felt.
“The
less obvious reason to buy local is that by supporting local businesses you are
benefiting your
entire community,” Mullins said. “If a consumer spends $100 at
a locally owned business, $68 of that stays local, supporting community
programs.
If
there is one highly rated example of a business supporting various community
programs, The Good Life Market located at 1297 Roosevelt
Trail in Raymond is among the communities’ greatest supporters. Owner,
Linda Manchester, and her family give back to the community by helping to
support local education initiatives and non-profits who serve those in need.
“My family and I grew up in this area,” Manchester said. “We raised our family
here and we were educated here – and we aspired to start a business here
because we wanted to stay close to home and be among what mattered to us. We
didn’t want to drive into Portland every day for a random job - so we opened
the market to be closer to what we loved and cherished.”
From
the moment The Good Life Market opened their doors, the community came out in
full force to
support this new business.
“The
community supported us from the very beginning,” Manchester said. “We believe
in the saying, ‘what goes around, comes around’ and as a result – we give back
to local food pantries as well as local programs that focus on education to our
youth and the care for our elderly.”
2.
The people behind the product know you and the community’s needs.
When
you personally know the person behind the business, you enjoy a connection
you would not otherwise have. And perhaps just as importantly, the local
business owner has an invested interest in and know the needs of the community.
Chris McDonald of Windham Power Sports located at 646 Roosevelt Trail in
Windham is a perfect example. He and his family were one of the major
supporters to ensure area school children were safe by supporting the
initiative raising funds, placing stop arms on RSU14 buses.
“When it came to the school bus issue it all began with my own
children,” McDonald said. “For years we stood in our front driveway waiting for
the bus and it seemed as though a regular issue how unsafe it was for my kids
to cross the street and load the bus with drivers not paying attention to stop
lights. Something so simple in most minds appeared difficult for others. Maybe
they didn't have children of their own? Or maybe they were still tired from the
morning, didn't have their coffee yet or were late for work? However, it
doesn't matter what the reason, it was careless and unsafe. Sitting in the car
one day with my daughter, we were discussing the issue and she brought up the
fact, at eight years old, ‘What about my friends and all the other kids?’ So,
we decided to try and bring some community involvement into the situation and
took video shot from my truck and posted the infractions online. This community
is where we live and have lived for the last 16 years! As our videos began to
circulate, one of the
groups our daughter was a part of the
"Odyssey Angels" decided to get involved in raising funds for
these extended stop arms to be installed on buses to help wake those people up
who are not paying attention. Shortly after, other groups began to coordinate
events as well as together these groups reached out to local businesses myself
included and it was amazing to see the support provided by these local folks.
They were able to raise funds far beyond the expectations of the original goal
and they outfitted multiple buses with the first of the extended stop arms.”
3.
Supporting local gives the community its “local flavor.”
How
can one pass the The Elbow Room restaurant located at 781 Roosevelt Trail in
Windham and not wonder what is up the chef’s creative sleeve?
“Our
home is the test kitchen and our family acts as our critics,” Owner Nick Kalogerakis
said.
His son is the chef behind the inspired and creative menu.
“We
cook in our kitchen almost nightly,” Kalogerakis said. “We rarely eat the same meal twice;
we are always changing things up with different seasonings and cooking
techniques. Most recently we have been using some spices my mom brought back to
us from a trip to Turkey. Delicious.”
However,
“local flavor “does not only refer to food. It can also signify personal
preferences in Maine home furnishing and decor.
“If
Maine-made products that include keepsakes and country relics is what you want
for your home decor - we have it ,” said Carrie Perry, Owner of Willow Tree
Primitive Shop, located at 6 Sabbady Point Road in Windham.
Whether
it is personally made wooden signs, local honey or Maine made furniture- most
items sold at Willow Tree Primitive Shop support local artisans, providing the
‘local flavor’ of Maine.
“A
majority of what we sell is unique to Maine and is made by local individuals,”
Perry said.
4.
More personalized service.
“All
of our employees know and understand what we sell,” said Bob Mills, owner of
Mills and Company, located at 778 Roosevelt Trail in Windham.
That is another reason why shopping local
is so important. Receiving personalized service by individuals who know their
products is seen by many as a thing of the past. Not so at Mills and Co.
“We have 319 different vendors – most of
which come from Maine,” Mills said. “This adds up. Twenty-five percent of our business
goes back into our community and into the State of Maine. And our employees
know most of those businesses and individuals.”
5.
Local does not necessarily exclude national chains based within the community.
“It
is also important to understand that if consumers spend $100 at a national
chain store that is located in the region, $43 stays local,” Mullins said.
“Clearly, we hope residents choose to shop our locally owned
businesses. However, based on the numbers, there is still a benefit to
supporting national chain stores in our region.”
Be
sure to keep informed with the latest in supporting local businesses. The
Sebago Lakes Region Chamber of Commerce is working with the generosity of
Gorham Savings Bank and Windham Economic Development Corporation, to support
local businesses in the Sebago Lakes Region in a “Support Local” event coming
up soon. <